Last year has been a point of self-reflection for the entire digital advertising ecosystem. As the market matures and technologies evolve, the need to tackle rampant challenges, such as site clutter, fraud, and ad blocking, has become critical. Sacrificing user experience at the cost of making short-term revenue isn’t a sustainable way to conduct business anymore – both publishers and ad tech vendors have realized this.
Our regular readers have noticed that we’re all about trend forecasts around the new year. Before you roll up the sleeves and dive into work, it’s good to look up and see where the industry is headed. In the past two posts we've discussed the future of digital advertising and how CES trends impact the publishing industry. Both worth a read, by the way.
Time flies, it was only yesterday that we pulled together our piece on last year’s Consumer Electronics Show. For 2017 we’ve narrowed our focus to concentrate on trends that matter the most to the digital advertising industry.
We are curious to learn how content will evolve, how it will be consumed, and what it means to publishers in the new year.
CES sets the tone for tech for the entire year – read on to discover which key trends will leave their mark on digital publishing.
2016 has been a year of transformation for Kiosked – and the digital advertising industry as a whole. Online advertising has long had a terrible rap for supporting fraud, bot traffic, and obscure monetization schemes.
Welcome to 2017: The online advertising industry, closely monitored by IAB (Interactive Advertising Bureau), now realizes how bloated and poor-performing their own ecosystem is. The tech community, behind the endless ad infrastructure of the internet, has been packing on the weight in terms of transfer size, memory usage, and an insatiable hunger for attention.