Calling for Quality in Online Video Advertising

October 21, 2016 by Christine Göös

From marketers to publishers and ad exchanges, the digital advertising industry is more than keen to unleash the power of video advertising. It’s a no-brainer, really: video ads command higher levels of engagement, brand recognition, and higher premiums for inventory sellers.

Yet there are challenges we need to solve – or navigate around – before we can evolve into a mature, high performance video ecosystem.

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Optimal Advertising Experiences in Japan: 5 Questions on the Local Market

October 19, 2016 by Christine Göös


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Advertising Week Highlights: All Eyes on Optimal Advertising Experiences

October 8, 2016 by Christine Göös

Advertising Week just wrapped up in New York and what an inspiring whirlwind of talks, events, and insights it was! As the week progressed,  we noticed that improving digital advertising experiences has become a dominant narrative across the board. It's no surprise: ad blocking is the greatest threat to free online content as its popularity is a direct response to intrusive and poor user experiences.

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Top 5 Picks for Publishers Attending Advertising Week New York

September 22, 2016 by Christine Göös


Advertising Week New York is certainly one of the highlights of the Kiosked calendar – yet between all the keynotes, meetings, cocktail hours, and events, how do you know which ones to attend? Worry not, we've compiled our top five list of panels, keynotes, and events publishers should attend during the week. Read more below and who knows, we might bump into each other sooner than you think!

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All About Out-Stream Video Advertising

September 3, 2016 by Christine Göös

As video advertising continues its double digit growth, a relatively new format has emerged to make waves across the industry. Out-stream video is steadily gaining popularity among advertisers and publishers, but what is it all about?

Along with this post we're also premiering a new infographic that highlights what marketers think of out-stream video. Be the first to access it here or from the link below. 

Read on to learn more about out-stream and how it can boost overall content monetization for publishers and viewability for advertisers.

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