As the digital advertising industry matures, it has reintroduced fundamental questions of transparency and integrity. Here we take a look at ad fraud and non-human traffic: what it is and which measures should be considered to counter it.
What is non-human traffic?
In digital advertising, non-human traffic, invalid traffic, or bot traffic is referred to as website activity performed by a software application rather than a real person browsing online. As mentioned, bots (or “spiders”) are applications that are used to run various repetitive tasks online.